Creating a look none hostile to new members, but not too soft for advanced members.

 

When creating this brand we worked closely with James to ensure that the look of his brand accurately reflected his vision. He wanted his brand to not seem too intimidating or realistic for new members looking to get into fitness at the same time keeping it approachable for advanced members of the fitness community.

 

 
 
Logo Type & Logo Mark

Logo Type & Logo Mark

 
 
Flyer - Side 1

Flyer - Side 1

Business Card - Side 1

Business Card - Side 1

Flyers - In Context

Flyers - In Context

Flyer - Side 2

Flyer - Side 2

Business Card - Side 2

Business Card - Side 2

Business Cards - In Context

Business Cards - In Context